Campus Training
We offer a unique set of analytics courses at Foster that focus on the basics of data-driven marketing and applications of machine learning in business settings. Hundreds of students at the undergraduate and graduate level (MBA, MSBA) take these courses every year and join firms in the Seattle area after graduation. Our students are well-versed in marketing concepts and implementing large scale analytics projects using R and Python – the modern language of analytics. These students are our lasting impact on the Seattle analytics ecosystem.
Affiliated Programs at Foster
Master of Science in Business Analytics
MBA Marketing Analytics Specialization
Undergraduate Marketing Analytics Specialization
Analytics Courses
Covers search and display advertising, email marketing, attribution models, social media strategies, and two-sided platforms. The course takes a quantitative and data-driven approach for analyzing and improving digital marketing strategies.
Introduces statistical modeling and coding techniques that help individuals manage the customer relationship from acquisition to development to retention. Special attention is directed to models that help firms appropriately value customers and target them with the right offer at the right time.
Introduces a theoretical and practical understanding of core artificial intelligence and machine learning concepts and techniques; and provide hands-on experience in applying these techniques to practical real-world business problems. Topics include hypothesis testing, multi-armed bandits, training and evaluation of machine learning models, and deep learning. Offered: Sp.
Projects and Datathons
We provide unique opportunities to students to engage and collaborate with leading analytics firms through research projects and datathons.