Can Digital Advertising Market Achieve Privacy Without Regulation? It’s a common assumption among marketers that if you can customize any form of marketing, particularly mobile advertising, you’ll get better results. With this in mind, mobile marketing relies significantly on user tracking data as a cornerstone advertising strategy. New [...]
Shoppers are swayed by product placement Product placement is an increasingly common sight on TV shows. In fact, recent estimates indicate that product placement is a 7 billion dollar industry that represents about 10% of the entire television advertising market. The puzzling question is whether this can actually [...]
Keeping students motivated in online education Massive Open Online Courses (MOOCs) have the potential to democratize education by improving access. Although retention and completion rates for free users have not been promising, these statistics are much brighter for paid users who receive a certificate upon completing the course. A [...]
In the critical early days of the COVID-19 pandemic in the United States—when total confirmed cases numbered in hundreds rather than millions—Fox News persuaded viewers to defy social distancing advice offered, with increasing urgency, by public health officials.
Fashion has gone mainstream. This is not to say that haute couture has saturated the suburban mall. Rather, the broader force of fashion—the social dimension of consumer culture—now influences the sales of virtually every consumable, from clothes, perfume and shoes to cell phones, diet plans and power tools. But how well do we really know fashion? Can [...]
The online auction has become a favored mechanism of transaction in the emerging “gig economy” for IT services. It virtually erases geographic borders from this new marketplace for temporary skilled labor. Professional matchmaking sites such as Upwork, Freelancer and Guru allow a small business in Iowa, say, to hire a developer in Bangladesh, a programmer in Bolivia, a designer in Kenya, [...]
